Free Business Essays

This report considers the nature of entrepreneurship and its theoretical constructs in the context of David Sarnoff, a Time Top 100  American entrepreneur who introduced radio and television as an entertainment and news medium to the world in the early part of the 20th century.

The aim of the report is to gain an insight into entrepreneurial business development at the initial stage of business formation and in so doing, to better understand the economic, political, and social significance of entrepreneurs as change agents within modern society.

Executive Summary

Russel Products Ltd, a furniture manufacturing company based in the UK has experienced a loss in sales revenue during the past 18 months.  During the same period, the company has replaced the Managing Director and some of the sales managers have left the company to join the competition.  As a consequence, morale and motivation are low among employees.

It is evident that Russel Product need to make some changes within the organisation.  The main focus is on the sales force, in terms of improving working conditions so as to motivate the employees; and on restructuring the sales force, which is of considerable size, currently.  Other areas that need to be tackled by the company include: acquiring a database which will allow Russel Product to manage customer information; and set a sales forecasting & budgeting system.

As a corporation is a legal ‘entity’, it does pay taxes and has certain other organisimal-type characteristics, it is easy to forget that the smallest common denominator of behavior is usually a single individual choice.  As a corollary, the phrase “the people make the organization, not the organization the people” warrants consideration.   In the corporate context, people may exhibit elements of crowd psychology as noted by Gustave LeBon’s seminal work indicating lowered inhibitions.  Alternatively, individuals may choose courses action based upon the assumption that they are not observed as the famous example in Plato’s Republic in which an invisible person would be thought to want to commit various crimes knowing that he would not be caught.  Thus, in consideration of corporate ethics, there is a recognition of both external and internal factors in the subsequent motivation and justification of a behavior.

THIS AGREEMENT is made on 30th April 2005

BETWEEN:
 
(1) Kenneth Snotgobbler Livingstone of The Mayor’s House, Westminster, London, EC1; and
(2) Gordon Taxemtodeath Brown of 11, Downing Street, London, EC1
(3) Anthony Dissembler Blair of 10, Downing Street, London, EC1
(“The Partners”)